POLITICAL ADVERTISING AS A FORM OF COMMUNICATION

List of sections: 
Political PR and advertising
Mounth / Year: 
2015, July
Issue of the journal: 
6
Pages: 
19-21
Type of the article: 
Scientific article
Abstract: 

The author examines the political advertising, as one of the forms of communication in the society. Analyzing different kinds and directions of political advertising, the author reveals a mechanism of manipulative influence of advertising on the electorate

Keywords: 
communication, political communication, political advertising, political myth, manipulation of consciousness.
References: 

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